The ROOTS Project has partnered with NACOFAG, to help 20 farmers, food processors, and entrepreneurs (13 women and 7 youth) participate in the GCCI 4P Pavilion at the GWCC/GYCC Trade Fair. This initiative aims to create space for women and youth entrepreneurs in the Gambia by helping them showcase their products and services, network with other enterprises, and increase the economic growth of businesses in the Gambia. It also provides capacity building for product development, branding, and marketing. The project team and GCCI are thanked for their support of livelihood development.